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Fast Lane @ Cisco Expo Nairobi

Are you attending the Cisco Expo in Nairobi on 8th & 9th October 2013? If so, our team would love to meet you. Contact us at partners@flane.com.

 

Cisco Marketing Material & Information

For Cisco Marketing Material please visit the password protected sites
http://www.cisco.com/web/learning/le27/learning_learning_partner_connection_home.html#~tab-5
(Marketing Tab)

For Information on Courses please visit the Cisco Learning Network
https://learningnetwork.cisco.com/community/certifications

The value of Cisco certifications
http://www.cisco.com/web/learning/le31/le46/cln/cln-images/cisco-concentrations/English_The_Value_of_Cisco_Certifications.pdf

 

Cisco Learning Locator

Please make sure to update the Learning Locator with our offerings via LPMS
http://tools.cisco.com/GlobalLearningLocator/LLocatorHome.do

 

Other relevant Information

Define your Goals (H. Meffert (2000), Marketing, 9th Edition, Muenster)

  • Market Position (Market Share, Turnover, New Markets etc.)
  • Profit Ratio Goals (Profit, Turnover, Equity Ratio etc.)
  • Financial Goals (Credit Rating, Liquidity, Degree of Self Financing etc.)
  • Social Goals (Job Satisfaction, Social Security, Personal Development etc.)
  • Prestigious Goals (Independence, Image etc.)

Create your Value Proposition
Customers not only want to know “What’s in it for me?” but “Why buy from you?”
If you had just 10 words to describe why people should buy from your company instead of another’s, what would you communicate?
http://www.marketingexperiments.com/improving-website-conversion/powerful-value-propositions.html

Segment your market
Better match the need of groups, focus your resources!
Do you know your top 20 customers? How much of your revenue are they generating?
http://www.marketsegmentation.co.uk/segmentation_tmsc.htm

Training Industries Top 10 Strategies to grow your Training Business
http://www.trainingindustry.com/uploadedFiles/Executive_Toolkit/Knowledge_Community/Articles/Top%20Ten%20Strategies%20for%20Growing%20Your%20Training%20Business%20v21.pdf

List of IT magazines around the world
http://www.world-newspapers.com/technology.html

Marketing Strategies & Ideas for your Business
http://www.entrepreneur.com/marketing/index.html

Read more about Customer Relationship Management
http://en.wikipedia.org/wiki/Customer_relationship_management

Advertising is changing – print vs online advertising
http://mashable.com/2013/07/03/infographic-advertising-do-you-buy-it/

 

From Fast Lane experience

How to Market Training Services

  • Build a professional website
  • Position your expertise
  • Send Newsletters
  • Sponsor targeted events, place specific online ads
  • Use Social Media

How to Market Training Courses

  • Publish your offerings online (your website & Cisco Learning Locator)
  • Work on increasing your Sales Closing Percentage
  • Include your schedule in your Newsletters
  • Print a yearly brochure and send your AMs to key customers (personal visits)
  • Focus on In-House Advertising and CRM (existing students)
 

Analyses

Situational Analyses

Market

Total Market

Development

Growth

Elasticity

Product Specific Market

Development Status

Rate of Saturation

Product Strength

Market Participants

Cisco

Market Position

Product Development

Competition

Competitive Environment

Differentiation

Strengths

Consumer

Needs

Spending Power

Attitude

Instruments

Product Mix

Product Strengths

Flexibility

Communication Mix

Qualification of Media

Advertising Strategy

Contraction Mix

Price Level

Rebates

Distribution Mix

Locations

Environment

Environment

Infrastructure

Economy

Economic Cycle

Growth

Society

Social Changes

Consumer Habits

Technology

Science

Technical Improvements

Justice & Politics

Legal Norms

Restrictions

 

SWOT Analyses

Strengths

Weakness

Opportunities

Threads